EC does SSCXWC15Vic

Wow, what a weekend. Thanks to the organizers, volunteers and riders for perhaps the most entertaining event we've been to.

We're blown away by the strength of these endurance atheletes, not to mention the endurance of their livers, and their uncanny ability to finish the day unbroken. Congrats to all of you.

We snapped a lot of photos over the 3 days, and we thought it'd be fun to share with everyone. Have a peek. You might see yourself, or a friend. If you like'em, feel free to comment, share or repost.  Have a look for yourself:

And we're live.


We did it.  We're now part of the EC family and ready to showcase the brand to all Canadians.  We have some great things planned for Canadians and are excited to be launching our Fall Collection at the upcoming RBC GranFondo Whistler - Canada's largest mass participation bike ride.  Come by, say hi.